Services
Product Strategy
- North star, outcomes, and success metrics
- Market & user segmentation, opportunity sizing
- Roadmapping and prioritization frameworks
Research
- Discovery interviews and synthesis
- JTBD, task analysis, and qualitative testing
- Rapid validation with prototypes
Design
- Information architecture and user flows
- Wireframes and hi-fi prototypes
- Design systems and spec handoff
Requirements & Delivery
- PRDs and acceptance criteria developers love
- Backlog management and sprint rituals
- Launch plans and KPI instrumentation